You Have Been Hired to Help Design a Campaign to Get

question 123

Multiple Choice

You have been hired to help design a campaign to get people to conserve energy.Based on the research by Nolan and colleagues (2008) , what is the most effective way to convince people to conserve?

• A) emphasize the money they would save
• B) explain the benefits to society
• C) explain that they are protecting the environment
• D) tell them that their neighbors are doing it

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Definitions:

Judgment

The ability to make considered decisions or come to sensible conclusions based on a critical evaluation of evidence and reasoning.

Empowerment

The process of granting individuals or groups the power, authority, and resources to make decisions, take action, and influence outcomes in their work or community.

Rewards

Benefits, privileges, or compensations given to individuals or groups in recognition of their achievements, behavior, or effort.

Decisions

The process of making choices between alternatives to achieve a goal or solve a problem.