In a Field Study by Shultz and His Colleagues (2007)

question 30

Multiple Choice

In a field study by Shultz and his colleagues (2007) , several households in a neighborhood received weekly feedback about their level of energy consumption relative to their neighbors. How are these results being applied?

• A) Neighbors tell each other tips for better energy conservation.
• B) Energy companies send out workers to assess energy consumption.
• C) Some utility companies now put a smiley or sad face on customers' bills.
• D) People are "paying it forward" and teaching others about energy conservation.