Lem Is Looking at New Cars

question 193

Multiple Choice

Lem is looking at new cars.Each one he sees has a certain trim detail across the hood which he somewhat likes at the start of the day.At the end of the day, and fifteen cars later, he really likes the detail.His opinion is influenced by the

• A) stimulus generalization effect.
• B) mere exposure effect.
• C) familiarity effect.
• D) proximity effect.

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Definitions:

Persuade Audience

The act of convincing or influencing others towards a particular perspective or action, often employed in marketing, politics, or public speaking.

Message Content

The subject matter, information, or ideas conveyed in a communication or message.

Message Framing

The way information is presented, where the same information can be framed positively or negatively to influence an individual's decision-making process.

Annual Report

A comprehensive report on a company's activities throughout the preceding year, intended to give shareholders and other interested people information about the company's financial performance and operations.