Recall That Participants in a Research Experiment Presented in the Text

question 49

Multiple Choice

Recall that participants in a research experiment presented in the text were insulted by an alleged medical technician and that those who were allowed to vent their hostility to the technician's supervisor subsequently felt even greater dislike and hostility towards the technician than did those who did not get a chance to complain.This increase in dislike after complaining is most likely due to

• A) dissonance reduction processes.
• B) the anchoring/adjustment heuristic.
• C) the frustration-aggression effect.
• D) social learning theory.

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Definitions:

Use of Fear

Employing fear as a motivational tool or in persuasion, often to prompt action or change in behavior.

Cognitive-behavioral Theory

A psychological approach emphasizing the role of thought processes in shaping behavior and emotions, often used in therapy to address dysfunctional attitudes and behaviors.

Psychodynamic

A psychological perspective that emphasizes unconscious processes and the influence of early childhood experiences on later behavior and personality development.

Advertisement Wear-out

The phenomenon where repeated exposure to the same advertisement over time leads to decreased effectiveness and consumer boredom.