Which Step Comes Last in Developing a Marketing Strategy

question 9

Multiple Choice

Which step comes last in developing a marketing strategy?

• A)analyzing firm performance
• B)identifying and evaluating market opportunities
• C)selecting target markets
• D)planning and implementing a marketing mix

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Definitions:

Financial Leverage

The use of debt to increase the potential return of an investment.

Operating Leverage

A measure of how sensitive a company's operating income is to changes in revenue, indicating the degree to which fixed costs affect profitability.

Sales Revenue

The total amount of money received by a company from its sales of goods or services before any expenses are subtracted.

DOL

Stands for Degree of Operating Leverage, which measures a company’s sensitivity of operating income to its sales.