Which Step Comes First in Developing a Marketing Strategy

question 17

Multiple Choice

Which step comes first in developing a marketing strategy?

• A)analyzing firm performance
• B)identifying and evaluating market opportunities
• C)selecting target markets
• D)planning and implementing a marketing mix

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Definitions:

Minority

A smaller part of a group differing from the majority in ethnic, religious, political, or other characteristics.

Expensive Jewellery

High-value adornments made from precious materials and stones, often considered luxury items.

Mediation

Process of intergroup conflict resolution where a neutral third party intervenes in the negotiation process to facilitate a settlement.

Arbitration

A method of dispute resolution where an impartial third party makes a decision to resolve a dispute.