The Application of the Scientific Method in Searching for Truth

question 66

Short Answer

The application of the scientific method in searching for truth about marketing phenomena is known as ____________________.

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Definitions:

Representativeness Heuristic

A mental shortcut used to judge the probability of an event by how much it resembles a typical case.

Simulation Heuristic

The simulation heuristic is a psychological theory that explains how people determine the likelihood of an event based on how easy it is to visualize the event happening.

Exam Question

A query or problem posed during an examination to evaluate a student's knowledge or skills.

Simulation Heuristic

A cognitive heuristic where people determine the likelihood of an event based on how easily they can imagine it happening, influencing their perception of risks and outcomes.