Laurie Finds the Perfect Sweater on Talbot's Web Site During

question 50

Multiple Choice

Laurie finds the perfect sweater on Talbot's Web site during its season's clearance sale,but is unable to purchase it in her size.The following year,Talbot's sends Laurie an email notifying her of a similar sweater in the same style and color.Talbot's has linked computerized data sources to statistical tools to search for relationships that will produce more effective marketing communications,which is an example of ____.

• A)electronic data interchange
• B)Web tracking
• C)pull technology
• D)predictive analytics

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Definitions:

Bill Clinton

An American politician who served as the 42nd president of the United States from 1993 to 2001, known for his centrist policies and leadership during the country's longest period of peacetime economic expansion.

Affirmative Action Policies

Measures taken to increase the representation of women and minorities in areas of employment, education, and business from which they have been historically excluded.

Social Scientists

Professionals who study human society and social relationships, employing methods and theories from disciplines such as sociology, anthropology, and psychology.

Employment Opportunities

Refers to the availability of jobs and career prospects within an economy or specific sector.