A Computer-Based System That Helps Marketing Managers to Solve Problems

question 19

Short Answer

A computer-based system that helps marketing managers to solve problems through interaction with databases is known as a(n)____________________.

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Definitions:

Estimating Demand

The process of forecasting the amount of product or service that consumers will be willing to buy at various prices during a specified period.

Idea Generation

The process of creating, developing, and communicating new concepts or solutions.

Product Concepts

Fundamental ideas or proposed strategies regarding how a product can be designed, manufactured, marketed, and sold to satisfy a particular need or want.

Federal Trade Commission

The independent agency of the United States government responsible for enforcing civil antitrust law and promoting consumer protection.