A Computer-Based System That Helps Marketing Managers to Solve Problems

question 19

Short Answer

A computer-based system that helps marketing managers to solve problems through interaction with databases is known as a(n)____________________.

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Definitions:

Opportunity Cost

Missing out on possible advantages from other choices when a specific choice is made.

Benefit

is an advantage or profit gained from something, or a payment or gift made by an employer, the state, or an insurance company.

Present Value

The existing worth of a forthcoming monetary sum or cash flows, assessed with an agreed-upon rate of return.

Annuity Table

A financial tool used to determine the present or future value of an annuity investment by applying various interest rates and time periods.