Name and Describe the Four Characteristics That Help Determine How

question 50

Essay

Name and describe the four characteristics that help determine how valuable data may be to marketing researchers and managers.

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Definitions:

Anthony Giddens

A prominent British sociologist known for his theory of structuration and his holistic view of modern societies.

Ulrich Beck

A sociologist known for his work on risk society, a theory that contends modern society is increasingly preoccupied with the future (and also with safety), which generates risk.

Zygmunt Bauman

A sociologist known for his work on modernity, globalization, and consumerism.

Neoliberal

Refers to a modern politico-economic theory favoring free-market capitalism, deregulation, and reduction in government spending.