A Potential Advantage of Using an Outside Research Supplier Over

question 9

Multiple Choice

A potential advantage of using an outside research supplier over an in-house research department is that it may be possible for the outside supplier to conduct the project ____.

• A)more objectively
• B)at a lower cost
• C)at a faster rate
• D)with more secrecy

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Definitions:

Competitors

Entities or individuals that compete within the same market, offering similar products or services to the same customer base.

Strategic Planning

A methodical procedure for imagining a preferred future and converting this vision into general objectives and a series of actions to realize them.

Marketplace

An open environment for buying and selling goods, services, or ideas, either physically or online.