A Marketing Research Supplier That Provides Standardized Information for Many

question 64

Short Answer

A marketing research supplier that provides standardized information for many different clients (such as different automobile manufacturers)is known as a(n)____________________ research service.

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Definitions:

Profit Margin

A financial performance ratio that calculates the percentage of revenue that exceeds the costs of goods sold, representing the portion of sales that turns into profit.

Investment Turnover

A ratio indicating how efficiently a company generates sales revenue from its investment in assets.

Return on Investment

A measurement of the gain or loss generated on an investment relative to the amount of money invested.

Residual Income

A measure of profit that exceeds the minimum required return on an investment or business venture.