Discuss Possible Sources of Conflict Between Marketing Management and Marketing

question 29

Essay

Discuss possible sources of conflict between marketing management and marketing research.

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Definitions:

Objective Criterion

A measurable factor that serves as a basis for decision-making or evaluation, not influenced by personal feelings, interpretations, or prejudice.

Disparate-Impact Cases

Legal cases that deal with practices that adversely affect one group of people more than another, even if the practices are formally neutral.

Unintentional Discrimination

A situation where policies, practices, or actions result in unequal outcomes for different groups without the intent to discriminate.

Same Sex Harassment

Harassment on the basis of sexual orientation or toward individuals of the same sex, which can include unwelcome sexual advances or conduct affecting job performance.