Kodetra Is Interpreting Consumers' Blog Postings on the Internet

question 53

Multiple Choice

Kodetra is interpreting consumers' blog postings on the Internet.Which term best describes the type of research that Kodetra is conducting?

• A)independent marketing research
• B)dependent marketing research
• C)quantitative marketing research
• D)qualitative marketing research

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Definitions:

Macroscopic Social Facts

Large-scale social phenomena that affect the society as a whole, such as demographic trends, societal norms, and institutions.

Microscopic Individual Behaviors

The examination and analysis of detailed and personal behaviors of individuals at a small-scale level, often in contrast to macroscopic societal trends.

Macro-Subjective Level

An analytical perspective focusing on the collective beliefs, values, and perceptions of society or large groups, influencing social structures and processes.

George Ritzer

A sociologist known for his work on consumerism, globalization, and the theory of McDonaldization, which describes how principles of the fast food industry have come to dominate sectors of American society and the world.