A Professional Interviewer Holds a 90-Minute Discussion with One Member

question 43

Multiple Choice

A professional interviewer holds a 90-minute discussion with one member of the target market to find out why that respondent purchases a particular brand of clothing.This is an example of a ____.

• A)depth interview
• B)concept test
• C)focus interview
• D)hermeneutic analysis

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Definitions:

Supply

The total amount of a product or service that is available to consumers at a given price over a specific period.

Profits

The financial gain obtained when the revenues generated from business activities exceed the expenses, costs, and taxes involved in sustaining the activity.

Industry Supply Curve

A graphical representation showing the relationship between the price of a good and the total output of the industry at various prices.

Input Price

The cost associated with procuring the resources needed for production, such as raw materials, labor, and machinery.