An Interviewer Who Reads a List of Words and Asks

question 50

Short Answer

An interviewer who reads a list of words and asks the respondent to "say the first thing that comes to mind after I say each word" is using a(n)____________________ technique.

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Definitions:

AIDA Message

An acronym for Attention, Interest, Desire, and Action, used as a guideline for creating persuasive messages in marketing.

Selling Points

The most appealing aspects of a product or service.

Benefits

Specific benefits that consumers can gain from a product's features being marketed.

AIDA Model

A marketing model that outlines the customer journey through Attention, Interest, Desire, and Action.