Using Click-Through Rate as a Measure of the Amount of Interest

question 14

Multiple Choice

Using click-through rate as a measure of the amount of interest or attention a Web site is receiving can have disadvantages.Which of the following is NOT a flaw of this method?

• A)It measures clicks rather than unique visitors
• B)It likely makes some hits by mistake.
• C)It does not always convey the meaning behind the number of clicks.
• D)It does not adequately measure the number of times an ad is clicked on.

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Definitions:

ACT

Acceptance and Commitment Therapy, a form of psychotherapy that uses acceptance and mindfulness strategies, combined with commitment and behavior change strategies, to increase psychological flexibility.

Hypotheses

Proposed explanations or predictions that can be tested through research and experimentation, serving as a foundation for scientific investigation.

Commitment

An individual's psychological attachment or sense of dedication towards a cause, activity, or relationship.

ACT

Acceptance and Commitment Therapy; a form of psychotherapy that encourages individuals to embrace their thoughts and feelings rather than fighting or feeling guilty for them.