Pupilometers Measure Unconscious Eye Movement and Are Useful for Determining

question 29

True/False

Pupilometers measure unconscious eye movement and are useful for determining which components of an ad (or other stimuli)were seen and which were overlooked.

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Definitions:

Holistic Methods

Approaches or treatments that consider the whole person (body, mind, spirit, and emotions) in the quest for optimal health and wellness.

Aroma Therapy

A therapeutic practice using essential oils and other aromatic compounds to improve psychological or physical well-being.

Mindfulness

A mental state achieved by focusing one’s awareness on the present moment, while calmly acknowledging and accepting one's feelings, thoughts, and bodily sensations.

Friendly Skepticism

An approach to information and claims with an open mind but with a critical eye towards evidence and rationale.