Using Click-Through Rate as a Measure of the Amount of Interest

question 14

Multiple Choice

Using click-through rate as a measure of the amount of interest or attention a Web site is receiving can have disadvantages.Which of the following is NOT a flaw of this method?

• A)It measures clicks rather than unique visitors
• B)It likely makes some hits by mistake.
• C)It does not always convey the meaning behind the number of clicks.
• D)It does not adequately measure the number of times an ad is clicked on.

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