Using Click-Through Rate as a Measure of the Amount of Interest

question 14

Multiple Choice

Using click-through rate as a measure of the amount of interest or attention a Web site is receiving can have disadvantages.Which of the following is NOT a flaw of this method?

• A)It measures clicks rather than unique visitors
• B)It likely makes some hits by mistake.
• C)It does not always convey the meaning behind the number of clicks.
• D)It does not adequately measure the number of times an ad is clicked on.

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Definitions:

Constructive Feedback

Information provided to an individual about their performance or behavior aimed at encouraging improvement without being overly critical.

Passive

Characterized by inaction or lack of active response, often implying acceptance or submission.

Poor Listening

The inadequate ability to accurately receive or interpret messages during the communication process.

Communication Barriers

Obstacles or challenges that prevent clear, effective exchange of ideas or information between individuals or groups.