A Food Company Tests a New Product by Having One

question 18

Multiple Choice

A food company tests a new product by having one group of subjects taste their own product first and then taste a competitor's product second,while a second group of experimental subjects tastes the competitor's product first followed by the company's own product.Which type of experimental design is being used?

• A)counterbalanced
• B)reversed
• C)confounded
• D)validated

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Definitions:

Consumer Convenience

The ease and freedom from difficulty that consumers experience in accessing, purchasing, and using goods or services, influencing their satisfaction and loyalty.

Customize

To modify or tailor a product or service according to specific requirements or preferences of the customer.

Shopping Interaction

The dynamics and activities involved when consumers engage with products, services, or staff during the shopping process.

Online Customers

Individuals who use the internet to browse, select, or purchase goods and services from websites or online platforms.