The Head of the Marketing Research Department Instructs Field Interviewers

question 33

Multiple Choice

The head of the marketing research department instructs field interviewers to interview owners of DVD players in a shopping mall such that they each interview 10 Sony owners,8 Panasonic owners,6 Toshiba owners,and 4 owners of other brands.Which type of sampling procedure is being used?

• A)systematic sample
• B)quota sample
• C)area sample
• D)multistage sample

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Definitions:

Bylaws

Rules and regulations adopted by an organization or community to govern its own actions and behavior of its members.

Unionism

The principles or activities associated with organizing workers into unions to protect their rights and interests.

Union Democracy

the principles and practices that ensure democratic governance within labor unions, including member participation, fair elections, and transparent decision-making.

Responsive

Exhibiting the ability to react quickly and positively to changes or needs; often referring to organizations or technologies adjusting rapidly to customer feedback or market changes.