A Researcher for Procter & Gamble Selects Five States Randomly,and

question 73

Multiple Choice

A researcher for Procter & Gamble selects five states randomly,and then selects 10 supermarket chains within each of these states to call for a phone survey for a test market of a new shampoo.Which type of sampling procedure is being used?

• A)systematic sample
• B)simple random sample
• C)nonprobability sample
• D)cluster sample

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Definitions:

Marketers

Professionals involved in the process of promoting, selling, and distributing a product or service.

Pencils

Writing instruments made of graphite (or a similar substance) encased in wood or a mechanical holder, used for drawing or writing.

Market Segments

Divisions within a broader market consisting of customers with similar characteristics, needs, or behaviors.

Marketing Communication

The process and methods used by organizations to convey promotional messages about their products or services to their target audience.