The Head of the Marketing Research Department Instructs Field Interviewers

question 33

Multiple Choice

The head of the marketing research department instructs field interviewers to interview owners of DVD players in a shopping mall such that they each interview 10 Sony owners,8 Panasonic owners,6 Toshiba owners,and 4 owners of other brands.Which type of sampling procedure is being used?

• A)systematic sample
• B)quota sample
• C)area sample
• D)multistage sample

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Definitions:

Cerebral Palsy

A neurological disorder caused by a non-progressive brain injury or malformation that occurs while the child's brain is under development, affecting motor skills and muscle coordination.

Spina Bifida

A developmental anomaly involving the spine and membranes around the spinal cord not fully enclosing.

Body Degeneration

The decline or deterioration of the body's tissues, organs, or functions, typically due to aging or disease processes.

Loss of Bone Density

A condition characterized by a decrease in the density of bones, making them more fragile and susceptible to fractures, often associated with osteoporosis.