When Initial Subjects Are Selected Randomly and Additional Subjects Are

question 26

Short Answer

When initial subjects are selected randomly and additional subjects are obtained from recommendations of names from the initial subjects,the ____________________ sampling technique is being used.

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Definitions:

Consumer Issues

Consumer issues encompass problems and challenges faced by individuals in the market, including product quality, service dissatisfaction, and consumer rights and protection.

Marketer Issues

Challenges or problems that marketers face in promoting and selling their products or services, including adapting to changing markets and consumer behavior.

Core Customer

the primary, most important group of consumers that a business aims to serve and retain.

Marketing Segmentation

The process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers based on some type of shared characteristics.