It Is Hypothesized That an Individual's Style of Processing Information

question 44

Multiple Choice

It is hypothesized that an individual's style of processing information (i.e.,verbal or visual) will influence the impact of advertising on attitudes toward the brand being advertised.Style of processing,then,is considered which type of variable?

• A)dependent variable
• B)external variable
• C)internal variable
• D)moderating variable

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Definitions:

Theory

A system of ideas intended to explain something, based on general principles independent of the thing to be explained.

Comprehensive Model

A comprehensive model is an extensive and inclusive framework or theory that aims to explain a wide range of phenomena or variables within a particular domain.

Personality Constructs

Theoretical models or concepts used to describe and understand the various aspects and dimensions of human personality.

Assessment

The process of evaluating or measuring the knowledge, skills, abilities, or characteristics of an individual or group.