In a Brand Awareness Study,25 of a Group of 35

question 13

Multiple Choice

In a brand awareness study,25 of a group of 35 males identify the brand correctly and 15 of a group of 35 females identify this brand correctly.The chi-square value for this study is approximately ____.

• A)3.26
• B)4.15
• C)5.84
• D)7.92

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Definitions:

Desensitization

A psychological process through which an individual's emotional response to a previously inducing stimulus is reduced, often used as a treatment for phobias.

Free Association

A psychoanalytic technique where patients express thoughts and feelings exactly as they occur, with as little censorship as possible, to uncover unconscious processes.

Unconscious Thoughts

Mental processes that occur without conscious awareness, influencing behavior, perceptions, and emotions.

Psychoanalysis

A therapeutic approach founded by Sigmund Freud that seeks to explore the unconscious mind to uncover repressed thoughts and feelings affecting current behavior.