Pear Tree Electronics Is a Large Conglomerate That Operates in 17

question 71

Multiple Choice

Pear Tree Electronics is a large conglomerate that operates in 17 different countries. The corporate executives at the headquarters have decided that the company's objective for the next two years will be to increase its customer equity, or the value of potential future revenues generated by all its customers in a lifetime. Based on this guideline received from the top management team, the product leader of the home audio division has decided to adopt a cost-leadership strategy in all his 17 units. Thus, the decision made by the product leader best illustrates a ________ strategy.

• A) corporate
• B) functional
• C) grand
• D) business

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Definitions:

Price Level

A summarial mean of present prices for goods and services in the broad economy.

Unemployment

The situation when individuals who are capable of working and are looking for a job cannot find employment.

U.S. Newspapers

Print or digital publications in the United States that provide news, analysis, opinion, and features on a variety of topics.

Money Supply

The complete aggregation of monetary assets within an economy at a particular point, including cash, coins, and the funds in checking and savings accounts.