Mercurial Foods Is the Parent Company of Several Chain Restaurants

question 25

Multiple Choice

Mercurial Foods is the parent company of several chain restaurants offering a variety of cuisines. The top management at Mercurial has decided to enter the frozen foods industry based on its assessment of the profit potential in that industry. Which of the following strategies does this best illustrate?

• A) corporate strategy
• B) business strategy
• C) functional strategy
• D) divisional strategy