The Production Head at the Omnitone Paint Company Would Frequently

question 97

Multiple Choice

The production head at the Omnitone Paint Company would frequently stay back after office hours and experiment with new color combinations even though this was part of the new product development team's job. As a result of these experiments, he came up with two new interior paint colors, foggy morning and mint julep. The new colors proved popular among test groups, and quickly became some of Omnitone's best-selling products. Which of the following strategies does this scenario best illustrate?

• A) intended strategy
• B) emergent strategy
• C) unrealized strategy
• D) tactical strategy

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