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Explain when partial mediation versus complete mediation occurs.
Small Businesses
Enterprises characterized by a small number of employees and relatively low volume of sales, often locally or independently owned and operated.
Influencer
An individual who has the ability to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience.
Instagram Followers
Individuals who choose to follow a specific user's account on Instagram, allowing them to see the user's posted content.
Snow Branding
A marketing strategy that involves creating a unique identity in the customers' mind, similar to branding, but focused on standing out like a unique snowflake in a crowded market.
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