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Explain how cluster analysis can identify market segments.
Net Sales
The total revenue from sales minus returns, allowances, and discounts.
Owners' Equity
The amount of the business that belongs to the owners after all debts and liabilities have been subtracted from total assets.
Investment
An investment is the allocation of resources, such as time, money, or effort, in expectation of generating an income or profit.
Net Income
The total earnings of a company after subtracting all expenses, including taxes and operating costs, from its total revenue.
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