General Mills Would Like to "See" a Picture of How

question 47

Multiple Choice

General Mills would like to "see" a picture of how its brands are perceived by consumers compared to competitive brands.Which statistical technique can measure brands in multidimensional space on the basis of respondents' judgments of the similarity of the brands?

• A)structural equations modeling
• B)factor analysis
• C)multidimensional scaling
• D)partial positioning

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Definitions:

Future Business

Refers to the prospects, plans, and innovations that aim to ensure the growth and sustainability of a business in upcoming years.

Instruction Messages

Instructions communicated clearly to guide or direct actions.

Direct Approach

A communication method where the main idea or purpose of the message is stated immediately at the beginning.

Telephone Claims

Requests or reports made over the phone, typically to insurance companies, about damages or losses.