According to Theodore Levitt,marketing Researchers Should Ideally Focus on _____

question 121

Multiple Choice

According to Theodore Levitt,marketing researchers should ideally focus on _____ when promoting a product.

• A) the physical parts of the product
• B) the features of the product
• C) the benefits arising from the product
• D) the profits from the sale of the product
• E) the inputs required to manufacture the product

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Definitions:

Positive Reinforcer

A positive reinforcer is any stimulus that, when presented after a behavior, increases the likelihood of that behavior being repeated.

Secondary Reinforcer

Any reinforcer that becomes reinforcing after being paired with a primary reinforcer, such as praise, tokens, or gold stars.

Extinction

In psychology, the gradual weakening and eventual disappearance of a conditioned response when the conditioned stimulus is no longer paired with an unconditioned stimulus.

Conditioned Fear

A learned response to a stimulus that was previously neutral but has been paired with an aversive event.