Niche Marketing Differs from One-To-One Marketing in That Niche Marketing

question 100

Multiple Choice

Niche marketing differs from one-to-one marketing in that niche marketing:

• A) offers a unique product to each individual customer.
• B) treats each customer as a segment of one.
• C) offers the same basic product to all customers.
• D) focuses on serving very large segments in which consumers do not have specific desires.
• E) serves one market segment with particularly unique demand characteristics.

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Definitions:

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