_____ Value Is Derived from a Product That Helps a Consumer

question 29

Multiple Choice

_____ value is derived from a product that helps a consumer solve problems and accomplish tasks that are a part of being a consumer.

• A) Utilitarian
• B) Functional
• C) Terminal
• D) Purchase
• E) End-state

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Definitions:

Omni-Channel Retail

A multi-channel approach to sales that seeks to provide customers with a seamless shopping experience, whether they are shopping online from a mobile device, a laptop, or in a brick-and-mortar store.

Channel Conflicts

Disagreements or disputes among marketing channel members about the distribution of profits or the roles and responsibilities of each member.

Electronic Data Interchanges

The computer-to-computer exchange of business documents in a standard electronic format between business partners.

Mobile Payment Service

A technology that allows consumers to make payments using their mobile devices instead of traditional methods like cash or credit cards.