FAST FOOD SCENARIO Daniel, an Entrepreneur, Is Planning to Open a Fast-Food Restaurant

question 95

Multiple Choice

FAST FOOD SCENARIO
Daniel, an entrepreneur, is planning to open a fast-food restaurant. He wants to cash in on the huge population of busy professionals who usually don't have the time for a sit-down meal. They prefer instead to grab a bite on the go. Daniel has done his fair share of research, and he found that though fast-food restaurants cater to the need for a quick bite, consumers feel guilty of indulging in what they thought was "unhealthy." Daniel conceptualized a place that will offer a quick bite as a healthy alternative, so consumers would not have to suffer from guilt. Daniel is looking at establishing a long-term relationship based on trust with his customers.
-Refer to Fast Food Scenario.Busy professionals,who usually don't have the time for a sit-down meal,prefer to grab a bite on the go; even when it means indulging in unhealthy food habits.This is an example of _____ influence on consumer behavior.

• A) tangential
• B) internal
• C) situational
• D) intellectual
• E) personal

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Definitions:

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