Explain Why Marketing Plays an Important Strategic Role in an Organization

question 84

Essay

Explain why marketing plays an important strategic role in an organization and describe where marketing strategy fits in the bigger organization.

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Definitions:

Crime

Crime denotes acts that violate laws and are punishable by the state or other authority.

Powerful Groups

Entities in society with significant influence or control over resources, decision-making processes, and policy outcomes.

Norms

Generally accepted ways of doing things.

Laws

The system of rules that a particular country or community recognizes as regulating the actions of its members and may enforce by the imposition of penalties.