A Company That Produces a Popular Brand of Pasta Decides

question 11

Multiple Choice

A company that produces a popular brand of pasta decides against increasing product price.Instead,the management decides to decrease the quantity of packed content from 100gms to 90gms.According to the management,a price increase would risk losing its brand loyal consumers who relate to the brand as affordable.This is an attempt to retain the consumers' _____ of their product.

• A) anticipation
• B) disposition
• C) perception
• D) motivation
• E) distortion

---

Definitions:

Social Force

Factors within a society that influence individuals' behaviors, actions, and attitudes, such as cultural norms and values.

Buying Behaviors

Patterns or habits displayed by consumers when making purchasing decisions, influenced by various personal and external factors.

Family

A social unit consisting of parents and their children, often living together and considered as a group.

Purchasing Agreement

A legal document that outlines the terms and conditions under which goods or services are sold from a seller to a buyer.