Consumers Confront a Barrage of Marketing Messages Each Day

question 29

Multiple Choice

Consumers confront a barrage of marketing messages each day.Banner ads on websites,billboards,and print media are some of the agents through which these messages are communicated to the consumers.However,most consumers "see" only a few of these messages and screen out the rest.This process of filtering out stimuli is known as _____.

• A) selective precipitation
• B) selective retention
• C) selective distortion
• D) selective exposure
• E) selective filtration

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Definitions:

Phobias

Intense, irrational fears of specific objects or situations that significantly impair an individual's ability to function.

Predict

To predict means to declare or indicate in advance; especially, to foretell on the basis of observation, experience, or scientific reason.

Control

The power to influence or direct people's behavior or the course of events, or in experiments, the standard conditions that do not change.

Automobile Advertisements

Marketing efforts aimed at promoting and selling cars, focusing on features, price, and appeal to potential buyers.