Advertisements That Feature Special Promotions,such as Buy-One-Get-One-Free Offers,represent a Marketing

question 132

Multiple Choice

Advertisements that feature special promotions,such as buy-one-get-one-free offers,represent a marketing strategy that makes use of _____ because these advertisements essentially signal that customers will get value in some form of a reward when they perform a specific purchasing activity.

• A) discriminative stimuli
• B) shapers
• C) aversive stimuli
• D) extinction stimuli
• E) punishers

---

Definitions:

Differential Cost

The difference in total cost that will result from selecting one option over another in decision-making processes.

Sunk Cost

Costs that have already been incurred and cannot be recovered.

Model 220 Machine

a specific model or type of machinery, often referenced in manufacturing or industrial contexts, but without additional context, the exact nature or use cannot be determined.

Contribution Approach

A managerial accounting method that separates fixed costs from variable costs to determine the contribution margin per unit and overall contribution towards fixed costs and profits.