WARNING LABELS SCENARIO Cigarette Packages and Advertisements Have Included Warning Labels for Several

question 10

Multiple Choice

WARNING LABELS SCENARIO
Cigarette packages and advertisements have included warning labels for several years, but the Family Smoking Prevention and Tobacco Control Act (Tobacco Control Act) signed into law in 2009 required that stronger and more graphic health warnings appear on cigarette packages by 2012. In 2011, the Food and Drug Administration proposed nine new textual warning statements that were much stronger than previous warning statements. The new warning statements included statements such as "Cigarettes are addictive," "Cigarettes cause cancer," and "Tobacco smoke may harm your children." These statements were to be accompanied by color graphics depicting the negative health effects of smoking. Some of the proposed graphics included a picture of diseased lungs, a man smoking with smoke coming out of a hole in his throat, rotted teeth and mouth cancer, a mother blowing smoke in her baby's face, and dead and dying people. The Tobacco Control Act dictated the placement of these statements and graphics on packages and advertisements, taking up at least 50 percent of the front of the package and at least 20 percent of the advertisement. Research reveals that the best way to quit is the reduce the intake of tobacco in small increments over time rather than an attempt to quit it altogether.
-Refer to Warning Labels Scenario.One proposed graphic includes a picture of a set of diseased and distorted human lungs that makes it difficult to immediately identify them as a set of lungs.However,with a little effort most consumers will be able to discern what the graphic actually is because of the accompanying statement concerning cancer.Which of the following reactions is most likely to account for the customers' cognitive categorization of the new product?

• A) Accomodation
• B) Assimilation
• C) Contrast
• D) Distortion
• E) Integration

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