Consumers Tend to Comprehend and Remember More from an Ad

question 35

True/False

Consumers tend to comprehend and remember more from an ad that is presented with congruent material surrounding it.

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Definitions:

Sampling Distribution

The probability distribution of a given random-sample-based statistic, used to make inferences about a population.

Simple Random Samples

A subset of individuals chosen from a larger set, where each individual is chosen randomly and entirely by chance.

Population

The entire pool from which a statistical sample is drawn and to which the results of analysis will be generalized.

Finite Population Correction Factor

The term \( \frac{(N - n)}{(N - 1)} \) that is used in the formulas for s_x and s_p whenever a finite population, rather than an infinite population, is being sampled. The generally accepted rule of thumb is to ignore the finite population correction factor whenever n/N ≤ .05.