Which of the Following Statements Is True of Message Receiver

question 94

Multiple Choice

Which of the following statements is true of message receiver characteristics?

• A) Less-intelligent consumers tend to comprehend messages more accurately than intelligent consumers as they put in more effort in the comprehension process.
• B) Highly involved consumers tend to pay less attention to messages as they are too involved with their own things.
• C) High levels of familiarity always increases consumer comprehension as consumers are more inclined toward the familiar.
• D) Consumers' beliefs of what will happen in a future situation have an impact on their comprehension of the environment.
• E) Consumers who are left-brain dominant tend to be visual processors often favoring images for verbal communication.

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Definitions:

Work Motivation

The internal and external factors that stimulate workers to take actions that lead to achieving personal and organizational goals.

Effort

The amount of physical or mental energy put into a task or activity to achieve a particular outcome.

Task

A piece of work to be done or undertaken, often forming part of a larger project or job role.

Reinforcement Theory

A concept in psychology that suggests behavior can be shaped by rewarding or punishing outcomes.