Which of the Following TV Ads for Shine,a Toothpaste Brand,is

question 42

Multiple Choice

Which of the following TV ads for Shine,a toothpaste brand,is likely to hold more appeal for a consumer who is right-brain dominant than for a consumer who is left-brain dominant?

• A) An ad where a dentist clinically explains why Shine is the best toothpaste
• B) An ad where a family sings the reason why Shine is their favorite toothpaste
• C) An ad which shows the Shine toothpaste being used by a dentist to clean giant-sized dentures
• D) An ad where an elderly couple talks about how their teeth are still very strong because of Shine
• E) An ad which talks about the advantages of a fluoride-free toothpaste

Describe the characteristics of effective business communication.

Understand the concept of variance analysis and its components, including controllable, volume, price, and quantity variances.

Comprehend the differences between fixed, flexible, and standard budgets and their applications in budgeting processes.

Identify and calculate direct labor and materials cost variances, and understand their impacts on financial performance.

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Definitions:

Rock Slide

A slab of relatively intact rock that detaches from bedrock and slides downhill, shattering as it moves.

Rotational Slide

A slide in which shearing takes place on a well-defined, curved shear surface, concave upward, producing a backward rotation in the displaced mass; synonymous with slump.

Debris Flow

A rapid movement of water-saturated rock, soil, and organic matter down slopes, capable of transporting large items due to its dense nature.

Cascade Mountains

A major mountain range extending from southern British Columbia through Washington and Oregon to Northern California, known for its scenic beauty and volcanic peaks.