Consumer Needs Start the Consumption Process Because They Kick-Start or "Motivate

question 118

True/False

Consumer needs start the consumption process because they kick-start or "motivate" subsequent thoughts,feelings,and behavior.

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Definitions:

Cognitive Dissonance

Cognitive dissonance refers to the mental discomfort experienced by an individual who holds contradictory beliefs, attitudes, or values, leading them to seek consistency.

Cognitions

The mental processes involved in acquiring knowledge and understanding through thought, experience, and the senses.

Accessible and Strong

Refers to memories or knowledge that are easily recalled and impactful, often influencing decision-making and perceptions significantly.