Consumers with Very High Involvement in Some Product Category Are

question 84

True/False

Consumers with very high involvement in some product category are called market mavens.

---

Definitions:

Challenging

Something that demands skill, effort, or perseverance to overcome, often leading to personal growth or improvement.

Worth It

A subjective evaluation indicating that something is considered valuable or beneficial enough to justify the effort or cost involved.

Stepparent

An individual who is married to a biological parent of a child but is not the child's biological mother or father.

Previous Marriage

A marital union that has been legally dissolved through divorce or annulled, before entering into a subsequent marriage.