Which of the Following Types of Customer Involvement Represents a Continuing

question 71

Multiple Choice

Which of the following types of customer involvement represents a continuing interest in some product or activity?

• A) Enduring involvement
• B) Contextual involvement
• C) Situational involvement
• D) Shopping involvement
• E) Monetary involvement

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Definitions:

Observable Behaviors

Actions or reactions of individuals, directly visible and measurable, used in the study of psychology and sociology.

Covert Behavior

Behavior that is not openly acknowledged or displayed, often hidden or secretive, contrasting with overt behavior that is readily observable.

Overt Behavior

Any observable action or response made by an individual that can be seen and measured by others.

Mental Process

Internal cognitive operations that include thinking, perceiving, remembering, and decision-making.