Which of the Following Is True of Self-Report Measures

question 68

Multiple Choice

Which of the following is true of self-report measures?

• A) It does not require a volitional response from a consumer.
• B) It requires the attachment of a measuring device to a consumer.
• C) Results obtained from self-report measures are not valid enough to be useful to consumer and marketing researchers.
• D) It requires consumers to recall their affect state from a recent experience.
• E) It is considered to be more obtrusive than autonomic measures.

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