With the Emergence of Smartphones, Users No Longer Have to Carry

question 56

Multiple Choice

With the emergence of smartphones, users no longer have to carry a separate music player, a video game, a laptop, or a magazine to keep themselves entertained when traveling. A smartphone is loaded with a variety of applications to satisfy all the customer needs that different industries or products individually satisfied earlier. As a result, the smartphone industry has been posing a threat to a lot of other unrelated industries. What is this phenomenon best known as?

• A) industry convergence
• B) backward integration
• C) product differentiation
• D) customer myopia

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Definitions:

Pheromones

Chemical substances produced and released into the environment by animals, including humans, affecting the behavior or physiology of others of its species.

Hearing Loss

A decrease in the ability to perceive sounds, ranging from mild to profound, which may affect one or both ears.

Olfaction

The sense of smell, one of the five senses.

Olfactory Epithelium

A specialized epithelial tissue inside the nasal cavity responsible for detecting odors, comprised of olfactory receptors and supporting cells.